Professional Knowledge Quiz for IBPS SO Marketing Officer 2017 |

Q1. A firm identifies the target market, needs and wants of customer through

(a) Marketing research

(b) Planning

(d) Segmentation.

(e) None of these

Q2. Fixing and maintaining the standards for quality, quantity, size and other features of the product refer to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

(a) Standardization

(b) Grading

(d) Labeling.

(e) None of these

Q3. The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ at a profit.

(a) Customer needs

(b) Products

(d) Quality.

(e) None of these

Q4. In service marketing, apart from traditional four elements of marketing mix, there are three more elements, namely, people, process and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

(a) Physical evidence

(b) Publicity

(d) All of the above.

(e) None of these

Q5. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ refers to marketing strategies under conditions of scarcity and during the period of shortage.

(a) E‐commerce

(b) De‐marketing

(d) Core Marketing

(e) None of these

Q6. The term Meta marketing was first used by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

(a) Eugene. J. Kelly

(b) N. H. Borden

(d) Philip Kotler

(e) None of these

Q7. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing is based on interaction and dialogues.

(a) De‐marketing

(b) Viral marketing

(d) Relationships.

(e) None of these

Q8. People can form different perceptions of the same stimulus because of three Perceptual processes. All of the following name these processes except _____.

(a) selective attention

(b) selective distortion

(d) selective retention about brands.

(e) None of these

Q9. People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.

(a) selective retention .

(b) selective distortion

(d) selective attention

(e) None of these

Q10. _____ advertising is when consumers are affected by marketing messages without even knowing it.

(a) Alternative evaluation

(b) Subliminal