Professional Knowledge Quiz for IBPS SO Marketing Officer 2017 |

Q1. Which of the following is one of the parts of marketing efforts?

(a) Level of Marketing Efforts

(b) Number of Marketing Efforts

(d) Nature of Marketing Efforts

(e) (a) and (b)

Q2. Who said – “The policies adopted by manufacturers to attain success in market constitute the marketing mix”?

(a) Philip Kotler

(b) R.S. Davar

(d) Kelley

(e) Robinson

Q3. Most commonly used channels of Distribution is

(a) Producer – Consumer

(b) Producer – Retailer – Wholesaler – Consumer

(d) All of above

(e)(a) and (c)

Q4. Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets

(a) goods

(b) ideas

(d) political messages

(e) None of these

Q5. When Campbell’s introduced its line of low-sodium soups in response to consumer demand, it was following the idea of

(a) Selling concept

(b) Production concept

(d) Marketing concept

(e) None of these

Q6. If Nissan finds that it can engineer its Micra to go faster and, regardless of whether or not customers are interested in more speed, decides to make this faster model, Nisan has characteristics associated with the ___________concept.

(a) production

(b) sales

(d) social

(e) None of these

Q7. Polaroid is aiming its Cool Cam camera at teenagers. Teenagers are Polaroid’s:

(a) audience

(b) target audience

(d) target market

(e) None of these

Q8. Many marketers view political forces as :

(a) easily ignored

(b) easily influenced