Dear Aspirants,
Test your Professional Knowledge of Marketing with this questionnaire to prepare for IBPS Marketing Officer Examination. To score in IBPS SO (Marketing) Mains candidate must have adequate knowledge of Marketing Planning, New Product Life Cycle, Segmentation, Consumer Behaviour, Brand Management and more. This quiz covers important chapters of Marketing to help you prepare for the exam.
Q1. Cross Selling is the practice of selling or suggesting related or complementary products to a prospect or customer. Which among the following illustrates the importance of cross selling?
(a) Moving Inventory.
(b) Customer loyalty.
(c) Cost reduction.
(d) Revenue generation.
(e) All of the above.
Q2. Which of the following would not be required if in a company marketing is done effectively?
(a) Market Segmentation.
(b) Advertisement.
(c) Publicity.
(d) Market Research.
(e) None of these.
Q3. The price of a commodity which is dictated by an independent agency and not arrived at through negotiations between buyers and sellers Is called___________
(a) Administered Price.
(b) Fixed Price.
(c) Negotiated Price.
(d) Bid Price.
(e) Bundle Price.
Q4. While Adapting the marketing mix for international markets, among the following options will be considered LEAST costly?
(a) Adapt promotion and prive.
(b) Invent new products.
(c) Adapt product only.
(d) Adapt promotion only.
(e) Adapt people only.
Q5. A sales forecast is an estimation of sales volume that a company can expect to attain within the plan period. In this the Industry Forecast covers study of-
(a) Technological Development.
(b) Market Share.
(c) Consumer Spending Habits
(d) Five Year Plans.
(e) Consumer Spending Habits.
Q6. Which of the following is a Manufacturer’s Brand under branding strategies?
(a) Grocery products.
(b) Generic medicines.
(c) Textiles.
(d) Health Products.
(e) None of the above.
Q7. Which of the following options represents the features of ‘Dogs’ cell of the BCG matrix?
(a) High Market Share, Low Market Growth
(b) Low Market Share, Low Market Growth
(c) Low Market Share, High Market Growth
(d) High Market Share, High Market Growth
(e) None of the above
Q8. The Consumer Protection Act, 1986, provides for a system for the protection of consumer rights and the redressal of consumer disputes. Which of the following is not a feature of the act?
(a) The provisions of the Act are compensatory in nature.
(b) The Consumer Protection Act extends to whole of India.
(c) The Act covers all the sectors whether private, public or cooperative.
(d) The Act applies to all goods and services unless specifically exempted by the Central Government.
(e) The Act envisages the establishment of the Consumer Protection Councils at the central and state levels.
Q9. A business can maintain brand loyalty through its national brand and increase its product mix through private brands. Such a brand strategy is known as-
(a) Mixed Branding
(b) Brand Extension
(c) Brand Licensing
(d) Co-Branding
(e) None of the above
Q10. Which of the following is true for a product in the Introduction Stage of its Life Cycle:
(I) Low Sales
(II) Low-distribution and promotion expenses
(III) Profits are negative or low
(IV) Size of the market for the product is small
(a) Only II & III
(b) Only II & IV
(c) Only I & IV
(d) Only I, III & IV
(e) All of the above
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