IBPS SO Marketing Officers Mains 2021-22 Best Online Test Series & E-Study Notes

The IBPS has already released the admit card for the IBPS SO Mains exam 2021 on 19th January 2022 on its official website, The IBPS SO mains exam 2021 is scheduled to be held on 30th January 2022. Lakhs of candidates had appeared for the IBPS SO Prelims exam 2021 and amongst which very few candidates managed to qualify the same. Now, candidates who have qualified the prelims exam must prepare well for the mains examination in order to qualify for the Interview round. As only a few days are remaining for the examination, candidates must prepare with the best and most accurate study material. To help the candidates in their preparation team Adda247 is here with the newly launched IBPS SO Marketing Officers Mains 2021-22 Best Online Test Series & E-Study Notes.

Candidates appearing in any of the examinations must practice with the test series and the test series launched for the IBPS SO marketing Officers Mains 2021-22 are based on the latest exam pattern with the expected questions.

Also, we are providing the Free mock to the candidates which can be attempted for free.

Test Series

Course Highlights

• 10 Mocks with Detailed Solutions
• Based on Latest Pattern
• English Medium

Package Includes

• 10 Full Length Mocks Based on Latest Pattern.

Salient Features

• Accessible on Adda247 store and Adda247 Mobile App.
• Available in English Medium.
• Detailed Solutions.
• Analysis of The Attempted Tests in Detail (All India Rank, comparison with toppers, etc.)

Validity: 6 Months

E-Study Notes

Course Highlights o

• Chapter-wise brief summary with important points
• 300+ MCQs with 100% Solutions
• Created by Team of Experienced Bankers
• Useful for DFCCIL Executive, Junior Executive & SSC JE
• English Medium

A brief index of Marketing E-Study Notes by Adda247 Publications.

1. Introduction to Marketing Management

• Nature and Scope of Marketing
• Marketing Organization
• Processes and Planning
• Marketing Programs
• Marketing Decisions
• Marketing Mix (4Ps, 7Ps, etc.)
• Exchange definition
• Holistic Marketing
• Marketing competitiveness

2. Marketing Research

• Marketing Research and Competitor Analysis
• Market Segmentation
• User Research & Feedback
• Research Tools
• Demand Forecasting

3. Marketing Planning and Strategies

• Types of Marketing Plan
• Competitive Marketing Strategies
• Promotional Strategy
• Advertisement strategies
• Marketing control
• Price volume control

4. Marketing Types

• International Marketing
• Rural Marketing
• Bank Marketing
• Insurance Marketing
• E Marketing
• Green Marketing
• Alliance Marketing

5. Product Management

• Introduction to Product Life Cycle
• Product Planning & Development
• Branding, Packaging, Labeling, Standardization & Grading
• Pricing and Distribution channels
• Levels of a product
• BCG matrix and its applications
• Product Testing
• Product Placement & Commercialization

6. Pricing Decisions (Weightage: 2-3 questions)

• Price and its Determinants
• Objectives of Pricing Decisions
• Factors Affecting Pricing Decisions
• Pricing Policies and Strategies
• Pricing Methods

7. Distribution Strategy

• Meaning, Need for and Importance of Distribution Channel
• Factors Influencing Channel Decisions
• Types of Channels- Direct Channel, Indirect Channel
• Functions of Channel Members

8. Promotion Mix and Sales

• Promotion mix and its components
• Advertising
• Sales Promotion
• Personal selling
• Direct marketing
• Online marketing

9. Brand Management

• Introduction to brands and brand management
• Brand research and brand equity
• Branding for different product categories
• Branding & differentiation
• Brand image
• Brand element and brand association
• Brand equity measurement
• Brand positioning
• Brand hierarchies
• CBBE (Customer-based brand equity)
• Branding & IMC

10. Consumer Behavior

• Determinants of consumer behaviour
• Types of buying decisions
• Stages of the buying process
• Importance of consumer behaviour study
• Consumer personality & brand personality
• Factors influencing buying decisions
• Models of buying behaviour
• Post-purchase behaviour

11. Services/Digital Marketing

• Customer relationship management (CRM)
• Internet marketing
• Social Media Optimization (SMO)
• Social Media Marketing (SMM) and Search Engine Optimization (SEO)
• The distinction between goods and services
• Marketing mix for services
• Types of services
• Strategies for Services Marketing

12. Ethics and Marketing

• Marketing Ethics
• Corporate Social Responsibility
• Consumer Protection in India.

Salient Features:

• Detailed Concepts divided into chapters
• 300+ MCQs with 100% Solutions
• Created by Team of Experienced Bankers
• English Medium

Validity: 6 Months