IBPS SO Marketing Officer Syllabus 2024 and Exam Pattern

The Institute of Banking Personnel Selection (IBPS) conducts the Specialist Officer (SO) exam annually to recruit candidates for various specialized positions in public sector banks. One of the sought-after positions is that of a Marketing Officer. Understanding the syllabus and exam pattern is crucial for effective preparation. This article provides a detailed IBPS SO Marketing Officer Syllabus 2024 and the exam pattern.

IBPS SO Marketing Officer Syllabus 2024

The IBPS SO 2024 notification has been released and the registration process is ongoing, candidates should register themselves at the earliest. In 2024, a total of 205 vacancies were announced for the post of Marketing Officer. The IBPS SO Marketing Officer exam requires a strong understanding of both basic and advanced marketing concepts for the main exam. Candidates will face 3 stage selection process to be a Marketing Officer in a Public Sector Bank. By thoroughly preparing according to the syllabus and exam pattern, candidates can enhance their chances of success.

IBPS SO Marketing Officer Exam Pattern 2024

The IBPS SO Marketing Officer exam consists of three stages:

• Preliminary Exam: The Preliminary Exam includes three sections: English Language, Reasoning Ability, and Quantitative Aptitude, each with specific time limits.
• Main Exam: The Main Exam focuses solely on Professional Knowledge relevant to marketing, consisting of 60 questions to be completed in 45 minutes.
• Interview: Candidates who clear the Main Exam are invited for an Interview, which carries 100 marks.

The final selection is based on the combined scores of the Main Exam and the Interview.

IBPS SO Marketing Officer Prelims Exam 2024

The Preliminary exam is the first step in the selection process and is common for all Specialist Officer positions (Except Law Officer & Rajbhasha Adhikari). It tests candidates’ abilities in three sections:

IBPS SO Marketing Officer Main Exam 2024

The Main exam focuses specifically on professional knowledge relevant to the Marketing Officer position. The pattern for the Main exam is as follows:

IBPS SO Marketing Officer Interview 2024

Candidates who clear the Main exam will be called for an Interview. The Interview is of 100 marks, and the minimum qualifying marks are 40% (35% for SC/ST/OBC/PWD candidates).

Marketing Officer Syllabus for the IBPS SO 2024

The IBPS SO 2024 Marketing Officer syllabus encompasses a wide range of topics to test candidates’ marketing knowledge and skills in the Main Examination. In the column below, section-wise IBPS SO Syllabus for the Marketing Officer has been discussed

IBPS SO Marketing Officer Syllabus 2024: Reasoning Ability

• Logical Reasoning
• Alphanumeric Series
• Ranking/Direction/Alphabet Test
• Data Sufficiency
• Coded Inequalities
• Seating Arrangement
• Puzzle
• Syllogism
• Blood Relations
• Input-Output
• Coding-Decoding

IBPS SO Marketing Officer Syllabus 2024: Quantitative Aptitude

• Data Interpretation
• Simplification/Approximation
• Quadratic Equations
• Number Series
• Ratio & Proportion, Percentage
• Profit & Loss
• Work & Time
• Time & Distance
• Mixtures & Alligations
• Simple & Compound Interest
• Sequence & Series
• Permutation, Combination & Probability

IBPS SO Marketing Officer Syllabus 2024: English Language

• Reading Comprehension
• Cloze Test
• Para Jumbles
• Spotting Errors
• Sentence Improvement
• Fill in the Blanks

IBPS SO Marketing Officer Syllabus 2024: Professional Knowledge

• Basics of Marketing Management
• Brand Management
• Advertising
• PR
• Sales
• Retail
• Business Ethics
• Market Segmentation
• Market research and forecasting demand
• Product Life Cycle
• Corporate Social Responsibility
• Service Marketing
• Marketing Strategies