IBPS SO Mains 2022 E-Books by Adda247

Brief index of Marketing E-Study Notes by Adda247 Publications.

1. Introduction to Marketing Management

• Nature and Scope of Marketing
• Marketing Organization
• Processes and Planning
• Marketing Programs
• Marketing Decisions
• Marketing Mix (4Ps, 7Ps, etc.)
• Exchange definition
• Holistic Marketing
• Marketing competitiveness

2. Marketing Research

• Marketing Research and Competitor Analysis
• Market Segmentation
• User Research & Feedback
• Research Tools
• Demand Forecasting

3. Marketing Planning and Strategies

• Types of Marketing Plan
• Competitive Marketing Strategies
• Promotional Strategy
• Advertisement strategies
• Marketing control
• Price volume control

4. Marketing Types

• International Marketing
• Rural Marketing
• Bank Marketing
• Insurance Marketing
• E Marketing
• Green Marketing
• Alliance Marketing

5. Product Management

• Introduction to Product Life Cycle
• Product Planning & Development
• Branding, Packaging, Labeling, Standardization & Grading
• Pricing and Distribution channels
• Levels of a product
• BCG matrix and its applications
• Product Testing
• Product Placement & Commercialization

6. Pricing Decisions (Weightage: 2-3 questions)

• Price and its Determinants
• Objectives of Pricing Decisions
• Factors Affecting Pricing Decisions
• Pricing Policies and Strategies
• Pricing Methods

7. Distribution Strategy

• Meaning, Need for and Importance of Distribution Channel
• Factors Influencing Channel Decisions
• Types of Channels- Direct Channel, Indirect Channel
• Functions of Channel Members

8. Promotion Mix and Sales

• Promotion mix and its components
• Advertising
• Sales Promotion
• Personal selling
• Direct marketing
• Online marketing

9. Brand Management

• Introduction to brands and brand management
• Brand research and brand equity
• Branding for different product categories
• Branding & differentiation
• Brand image
• Brand element and brand association
• Brand equity measurement
• Brand positioning
• Brand hierarchies
• CBBE (Customer-based brand equity)
• Branding & IMC

10. Consumer Behavior

• Determinants of consumer behaviour
• Types of buying decisions
• Stages of the buying process
• Importance of consumer behaviour study
• Consumer personality & brand personality
• Factors influencing buying decisions
• Models of buying behaviour
• Post-purchase behaviour

11. Services/Digital Marketing

• Customer relationship management (CRM)
• Internet marketing
• Social Media Optimization (SMO)
• Social Media Marketing (SMM) and Search Engine Optimization (SEO)
• The distinction between goods and services
• Marketing mix for services
• Types of services
• Strategies for Services Marketing

12. Ethics and Marketing

• Marketing Ethics
• Corporate Social Responsibility
• Consumer Protection in India.

Salient Features:

• Detailed Concepts divided into chapters
• 300+ MCQs with 100% Solutions
• Created by Team of Experienced Bankers
• English Medium

Validity: 6 Months

E-Study Notes of Agriculture for IBPS SO AFO Mains 2021-22 (English Medium eBook)

Course Highlights

• Chapter-wise brief summary with important points
• 500+ MCQs with 100% Solutions
• Created by Team of Experienced Bankers
• English Medium

Brief index of  Agriculture E-Study Notes by Adda247 Publications.

I. Agriculture

• Introduction to Agriculture
• Agronomy
• Soil Science
• Plant Pathology
• Entomology
• Plant Genetics & Seed Science
• Extension & Economics
• Horticulture
• Animal Husbandry & Dairy Science
• Agricultural Engineering
• Fishery Science
• Forestry
• Apiculture
• Sericulture

Salient Features

• Detailed Concepts divided into chapters
• 500+ MCQs with 100% Solutions
• Created by Team of Experienced Bankers
• English Medium

Course Highlights

• Chapter wise brief summary with important points
• 500+ MCQs with 100% Solutions
• Created by Team of Experienced Bankers
• English Medium

Validity: 6 Months