Professional Knowledge Questions for IBPS SO Marketing Mains 2017

Test your Professional Knowledge of Marketing with this questionnaire to prepare for IBPS Marketing Officer Examination. To score in IBPS SO (Marketing) Mains candidate must have adequate knowledge of Marketing Planning, New Product Life Cycle, Segmentation, Consumer Behaviour, Brand Management and more. This quiz covers important chapters of Marketing to help you prepare for the exam.

Q1. Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. All of the following are techniques used to perform a quantitative research EXCEPT:

(a) Online research

(b) Focus Groups

(c) Mail Survey

(d) Telephonic Survey

(e) Face-to-face Survey

Q2. _____________________are normally new in industry and most of the times visit suppliers only for confirming their needs on products.

(a) Impulsive Customers

(b) Need-Based Customers

(c) Discount Customers

(d) Wandering Customers

(e) Loyal Customers

Q3. The type of direct marketing technique that is focused on maximizing the word-of-mouth potential of a particular campaign or product, whether that is through conversations among consumers’ family and friends or larger scale discussions on social media platforms is-

(a) Kiosk Marketing

(b) Premium Marketing

(c) Buzz Marketing

(d) Telemarketing

(e) Catalog Marketing

Q4. What is the term for the process involving attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations,  through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force?

(a) Integrated Marketing

(b) Inbound Marketing

(c) Reverse Marketing

(d) Content Marketing

(e) Defensive Marketing

Q5. In case of Consumer-Goods Market Testing, a form of testing where customers are exposed to a market situation to gauge the consumer’s reactions to a product, service or marketing mix variations is known as_____________

(a) Test Market

(b) Pilot Testing

(c) Controlled Test Marketing

(d) Sales-Wave Research

(e) Simulated Test Market

Q6. Among the various functions performed by a marketing channel, one is where a channel assemble the goods from many producers in such a manner that a customer can affect purchases with ease. Which among the following comes under it?

(a) Merchandising

(b) Pricing

(c) Propaganda

(d) Physical Distribution

(e) All of the above

Q7. The effectiveness of direct marketing is critically dependent on:

(a) the reliability of the post office

(b) the quantity of the customer data held

(c) the quality of CRM software installed

(d) the quality of the customer data held

(e) All of the above

Q8. In the Gillette advertisement that claims “Gillette, the best a man can get”. Gillette is the communication:

(a) Source

(b) Transmitter

(c) Decoder

(d) Receiver

(e) Intermediary

Q9. Which of the following would be best described by the phrase “short-term incentives to encourage the purchase or sale of a product or service”?

(a) Personal Selling

(b) Public Relations

(c) Advertising

(d) Sales Promotion

(e) None of the above

Q10. ____________________ adds time and place utility to a product by moving it from where it is made to where it is purchased and used.

(a) Warehousing

(b) Transportation

(c) Containerisation

(d) Materials Handling

(e) Distribution

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