Professional Knowledge Questions for IBPS SO Marketing Mains 2017

Test your Professional Knowledge of Marketing with this questionnaire to prepare for IBPS Marketing Officer Examination. To score in IBPS SO (Marketing) Mains, the candidates must have an adequate knowledge of Marketing Planning, New Product Life Cycle, Segmentation, Consumer Behaviour, Brand Management and more. This quiz covers the important chapters of Marketing to help you prepare for the exam.

Q1. ________________ is the reduction in the invoice cost for paying the invoice, prior to the end of the discount period.

(a) Chain Discount

(b) Cash Discount

(c) Seasonal Discount

(d) Quantity Discount

(e) Trade Discount

Q2. ____________ was developed to discriminate among a relatively large number of objects while taking less time than other comparative scaling techniques. This technique uses a rank order procedure in which objects are sorted into piles based on similarity with respect to some criterion.

(a) Constant sum scaling

(b) Rank order scaling

(c) Q-sort scaling

(d) Pair Comparison scaling

(e) Dollar metrics comparison

Q3. The Value Meal offered by McDonald’s is an example of?

(a) Every Day Low Pricing

(b) Multi-unit Pricing

(c) Discount Pricing

(d) Leader Pricing

(e) Price Bundling

Q4. _______________ is the tendency to twist information into personal meanings and interpret information in a way that will fit our preconceptions.

(a) Selective Attention

(b) Selective Retention

(c) Selective Distortion

(d) Selective Interpretation

(e) None of the above

Q5. Which of the following is NOT an advantage of modern advertising?

(a) Well-advertised goods are better in quality

(b) Destabilizes the price of the products making them fair

(c) Provides information and helps him in intelligent buying

(d) Helps in better selection of Products

(e) Makes it possible to sell direct to the consumers by mail order business

Q6. With respect to secondary data, which of the following is NOT an example of external data?

(a) Annual Industry surveys

(b) Demographic and census updates

(c) Bibliographies

(d) Sales reports

(e) Stock market trends

Q7. In which of the following reinforcement or punishment are used to either increase or decrease the probability that a behavior will occur again in the future?

(a) Adoption of innovation

(b) Modeling

(c) Instrumental conditioning

(d) Cognitive learning

(e) Classical conditioning

Q8. By emphasizing the outstanding feature of the product an ideal copy should make an appeal to reason so that the consumer acting on the advertisements may go in for it with confidence and firm belief in its utility and superiority over competitive products. This points which value of a good advertisement?

(a) Educational Value

(b) Attention Value

(c) Suggestive Value

(d) Conviction Value

(e) Instinctive Value

Q9. A product mix is best described as:

(a) A group of closely related products

(b) All products of a particular type

(c) Product, distribution, promotion and price

(d) All products offered by a firm

(e) None of the above

Q10. Which of the following is an example of Mural Advertising?

(a) Electric Display

(b) Journals

(c) Catalogue

(d) Circulars

(e) Newspapers

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