Professional Knowledge Questions for IBPS SO Marketing Mains 2017

Test your Professional Knowledge of Marketing with this questionnaire to prepare for IBPS Marketing Officer Examination. To score in IBPS SO (Marketing) Mains candidate must have adequate knowledge of Marketing Planning, New Product Life Cycle, Segmentation, Consumer Behaviour, Brand Management and more. This quiz covers important chapters of Marketing to help you prepare for the exam.

Q1. Life insurance or pre-planned funeral service is an example of-

(a) Speciality Products

(b) Convenience Products

(c) Shopping Products

(d) Unsought Products

(e) None of the above

Q2. The extent to which the public can correctly identify products and services by their brand is termed as___________________

(a) Brand Recognition

(b) Brand Awareness

(c) Brand Equity

(d) Brand Engagement

(e) Brand Margins

Q3. Government subsidies or policies that give local industry a cost advantage that wipes out the competition in other countries is an example of-

(a) Competitor Based Pricing

(b) Penetration Pricing

(c) Supracompetitive Pricing

(d) Administered Pricing

(e) Predatory Pricing

Q4. In which among the following kinds of differentiation, making buying situation more convenient plays an important role?

(a) Product Differentiation

(b) Price Differentiation

(c) Distribution Differentiation

(d) Promotional Differentiation

(e) None of the above

Q5. Which among the following options is not an example of services? 

(a) Construction & Maintenance

(b) Financial

(c) Hospitality

(d) Telecommunications

(e) All of the above are services

Q6. _______________is a technique that sends a regular stream of advertising to each customer over a long period of time such as a daily newsletter by email, weekly coupons in a newspaper or seasonal catalog in the mail.

(a) Attribution Marketing

(b) Drip Marketing

(c) Relationship Marketing

(d) Email Marketing

(e) Buzz Marketing

Q7. Intellectual property rights are legal constructs for creative works, designs, inventions and brand symbols. In this regard, a non-obvious invention that is publicly disclosed in exchange for a limited period of exclusive rights followed by entry into the public domain is known as-

(a) Patents

(b) Copyrights

(c) Trademarks

(d) Licenses

(e) None of the above.

Q8. Which of the following is an economic determinant in Consumer Buying Behaviour?

(a) Perception

(b) Standard of living

(c) Attitude

(d) Reference groups

(e) Self-Concept

Q9. In SWOT Analysis, if a weakness meets a threat, what kind of strategy a marketing manager is expected to consider?

(a) Survival

(b) Defensive

(c) Adjust

(d) Offensive

(e) A mix of any two

Q10. With regard to Customer Buying Behaviour which of the following is true about Convenience Products?

(a) Strong brand preference and loyalty, special purchase effort

(b) Less frequent purchase, much effort

(c) Frequent purchase, little effort (planning, comparison)

(d) Little product awareness and knowledge or little interest

(e) None of the above