Professional Knowledge Questions for IBPS SO Marketing Mains 2017 |

Dear Aspirants,

Test your Professional Knowledge of Marketing with this questionnaire to prepare for IBPS Marketing Officer Examination. To score in IBPS SO (Marketing) Mains candidate must have adequate knowledge of Marketing Planning, New Product Life Cycle, Segmentation, Consumer Behaviour, Brand Management and more. This quiz covers important chapters of Marketing to help you prepare for the exam.

Q1. Which one of the following is not a marketing concept adopted by an organization to satisfy customers needs, increase sales, maximize profit and beat the competition?

(a) Production Concept

(b) Selling Concept

(d) Product Concept

(e) Goodwill Concept

Q2. Price skimming is a pricing strategy in which a marketer sets a relatively ______________initial price for a product or service at first, then _________ price over time.

(a) high,decreases

(b) low,increases

(d) low,maintains constant

(e) None of the above

Q3. In the process of selecting and purchasing a particular product the customer usually compares on attributes such as quality, price and style. Such a product would be categorized under-

(a) Speciality Products

(b) Convenience Products

(d) Unsought Products

(e) All of the above

Q4. In market competitor analysis the type which seeks stable market shares and profit by following competitors’ product offers, prices and marketing programs is

(a) Market Challenger

(b) Market Nicher

(d) Market Follower

(e) Other than the given options

Q5. Philip Kotler uses five product levels in which a product is located or seen from the perception of the consumer. In this _______________ represents all the qualities of the product

(a) Expected Product

(b) Generic Product

(d) Core Product

(e) Potential Product

Q6. The Brand Equity Model, which is also known as the Customer Based Brand Equity model of CBBE model is based on which of the following two dimensions?

(a) Brand Loyalty & Brand Association

(b) Advertising & Brand Awareness

(d) Brand Association & Brand Awareness

(e) Brand Awareness & Brand Image

Q7. The type of direct marketing which involves an offer, reminder or announcement is sent to people at specific virtual or physical address is called

(a) Kiosk Marketing

(b) Premium Marketing

(d) Telemarketing

(e) Catalog Marketing

Q8. Advertising, an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea involves

(a) Media Use Plan

(b) Research

(d) Media Strategy

(e) All of the above

Q9. Which of the following is not a Psychological Determinant in Consumer Buying Behaviour?

(a) Perception

(b) Personality

(d) Income Expectation

(e) Self-Concept

Q10. Which of the following is an advantage of maintaining an efficient Customer Relationship Management(CRM) system?

(a) Added Cross/Up-Selling

(b) Improved Call Center Efficiency